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Introducing... Rìchū

Design Deep Dive #1

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Idioma

/i.diˈoː.ma/

NOUN (general) [Spanish] a. language 

At Idioma we challenge the unconscious with organic, ethical and multilingual clothing.

Idioma was born around London in 2011 and we have been promoting social, environmental and multicultural awareness ever since. All of our garments are designed and finished in the UK and ethically produced around the world. 

See the world - Speak the language

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Hola Brixton!

We're excited to announce our new store in Brixton, London. Come down to 431 Coldharbour Lane for the latest and greatest from Idioma. Learn more about the story our designs and the journey of each product from factory to your wardrobe. Opening party coming soon... watch this space!

Idioma Brixton

431 Coldharbour Lane,

Brixton,

London

Ethical

We work with our suppliers to ensure that the majority of the products we create have been ethically produced. Whether this is through the Fairwear certification, factory audits or direct communication, we ensure that each item is made with a clean conscience.

International

Idioma’s ethos is led by a curiosity and love of world languages. Each of our designs are based on a word or phrase in a foreign language, sharing a message of acceptance for people, nature and culture from around the globe.

Sustainable

At Idioma we believe in “slow fashion”, high quality items produced for longevity. Where possible our products are made from organic and recycled materials, and produced in a manner that puts the workers and the planet first.

From the Journal

Design Deep Dive #4: Mbuki-Mvuki

For the penultimate design deep dive of this season, we're looking at another design relating to movement, but this time with a little more rhythm...

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Design Deep Dive #3: Peace be the Journey

One of Idioma's first products was a t-shirt with the simple message, "Peace be the Journey". As our journey progresses, so do the designs that we release each year. This latest design dive looks at the latest concept to come out of Idioma HQ.

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Design Deep Dive #2: Haraka Baraka الحركة بركة

“Consciousness is only possible through change; Change is only possible through movement.” ― Aldous Huxley, The Art of Seeing

For our second design deep dive this summer, we wanted to highlight a new design with a simple but important message.

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Idioma - Unisex Clothing | Ethical & Organic | Multilingual