Offering our news and notes, and the miscellanea of the month, this is a space where we update our friends on where we’re at and what we’re up to. Read about our latest designs in our 'Design Deep Dive', plus check out our latest inspirations, both musical and visual, in our Radioma Mixtapes and 'Movies from around the world'. Enjoy!
In November 2020, you joined us in fundraising for World Land Trust and supporting their plan to preserve endangered ecosystems around the world, acre by acre. The deal was that 10% of all sales from Idioma’s ‘Black Friday’ business would go to WLT, and we are thrilled to share with you the real world achievements…
Design Deep Dive: Áo Yè
This time around Idioma explains the origins of our “Áo Yè 熬夜” design, a saying taken from Mandarin Chinese and roughly equivalent to ‘burning the midnight oil’.
The Gift of Gaia
It’s late in 2020 and Jennifer Wood is looking up at the wrinkles of a limestone face. Not the first, not the last, she has been drawn to this specific spot on the northwestern side of Kalymnos, a Greek island, for one thing: to rock climb.
Fund Forests not Black Friday
27.11.20 - 01.12.20
Introducing Idioma's Forest Fund. No Black Friday, no discounts. It’s simply not sustainable! This weekend from 12:00am Friday until 12:00am Tuesday we’re donating 10% of sales to World Land Trust to help purchase protect the worlds remaining forests, and ensure they stay forests forever.
Idioma invokes the Ancient Egyptian deity, Ra, god of the Sun, in this latest piece of design dreaminess… Ra is the creator, king of the kings, a human and hawk, a ram rutting and a beetle scuttling. Connected and commanding, joining forms and forces, Ra requires our respect.
Design Deep Dive 'Balatapa'
Through the keyhole for a peak at the process, Idioma opens up about the “balatapa” design — celebrating the Sanskrit phrase for ‘the heat of the morning sun’ - and what it means to us. A compound, bāla - ātapa blends the ideas of youth and light, and in doing so suggests the slow release of energy that we and the waking world need.
Idioma takes you through the thinking and the feelings behind another one of our popular prints, “l’appel du vide”, a French phrase describing “the call of the void”…