Offering our news and notes, this is a place for the miscellanea of the month, articles shared to show our friends where we’re at and what we’re up to. Read about our latest designs in our 'Design Deep Dive' plus check out our latest inspirations musical and visual, in our Autumn Mixtape and 'Movies from around the world'. Enjoy!
Fund Forests not Black Friday
27.11.20 - 01.12.20
Introducing Idioma's Forest Fund. No Black Friday, no discounts. It’s simply not sustainable! This weekend from 12:00am Friday until 12:00am Tuesday we’re donating 10% of sales to World Land Trust to help purchase protect the worlds remaining forests, and ensure they stay forests forever.
Idioma invokes the Ancient Egyptian deity, Ra, god of the Sun, in this latest piece of design dreaminess… Ra is the creator, king of the kings, a human and hawk, a ram rutting and a beetle scuttling. Connected and commanding, joining forms and forces, Ra requires our respect.
Design Deep Dive 'Balatapa'
Through the keyhole for a peak at the process, Idioma opens up about the “balatapa” design — celebrating the Sanskrit phrase for ‘the heat of the morning sun’ - and what it means to us. A compound, bāla - ātapa blends the ideas of youth and light, and in doing so suggests the slow release of energy that we and the waking world need.
Idioma takes you through the thinking and the feelings behind another one of our popular prints, “l’appel du vide”, a French phrase describing “the call of the void”…