Every weekend at a location in East London, a little bit of multi-lingual magic happens... Idioma are out and about around Brick Lane each and every weekend, talking to the people and spreading the word(s)!
So your gran bought your present so early she had to wrap it up in ‘Happy Birthday’ paper, and it spent a few months hidden away in her socks drawer before it made the big move to underneath the tree. Respect for that commitment.
But we can’t all be as organised as our grannies, so this list goes out to the procrastinators, the indecisive, and the always-busies who, like us, are committed to shopping ethically.
As an ethical clothing brand, Idioma love sustainable fabrics and taking care of planet Earth.
So it’s no surprise that we are looking for ways to increase our sustainability beyond using organic cotton and sweatshirts made of salvaged materials.
Ever wondered what happened to that old, but once stylish, shirt you donated to your local charity shop?
It is always assumed that people who shop at charity shops buy the clothes we donate. In reality, most of the clothes that we stuff into a black plastic bag and drive to a charity shop end up halfway around the world.